Common Problems and Mistakes in Google AdSense – How to Fix Them?

Google AdSense is one of the most popular ways to monetize websites. However, many users face problems such as application rejection, revenue drops, policy violations, and even account bans. Understanding these issues and knowing how to fix them is crucial for long-term success. Below, we’ll break down the most common AdSense problems and solutions to help you avoid mistakes and maximize your earnings.

1. Why Was My Google AdSense Application Rejected?

Many website owners apply for AdSense but receive a rejection. Google has strict requirements, and even small issues can lead to disapproval. The most common reasons for rejection include:

1.1. Insufficient or Low-Quality Content

Google prioritizes websites with original, valuable, and well-structured content. If your site has:

• Thin content (short, low-value articles)
• Duplicate content (copied from other websites)
• AI-generated text without proper human editing
• Poor grammar and formatting

…it is likely to be rejected. Solution: Write at least 30–40 well-written articles with a total word count of 20,000+ words before applying.

1.2. Lack of Privacy Policy, About, and Contact Pages

Google requires transparency. If your site lacks:

• A Privacy Policy page
• An About Us page
• A Contact page

…it may be rejected. Solution: Add these pages and ensure they are easily accessible from the homepage.

1.3. Poor Website Navigation and Design

A website with broken links, difficult navigation, or a non-responsive design will not pass AdSense approval. Solution: Use a clean, mobile-friendly design and ensure that pages load in under 3 seconds.

1.4. Unacceptable Niche or Content Violations

AdSense does not allow:

• Adult content
• Piracy, illegal downloads, or copyrighted material
• Hate speech or misleading information

Solution: Remove any prohibited content before applying.

2. Why Are My Google AdSense Earnings Dropping?

Many AdSense users see a sudden drop in revenue. The reasons can vary, but the most common factors include:

2.1. Decreasing Traffic

Less traffic means fewer impressions and clicks. A decline in organic search rankings or social media referrals can significantly impact revenue.

Solution:

• Improve SEO by updating old content and fixing technical issues.
• Increase website loading speed (Google recommends under 2.5 seconds).
• Use social media and email marketing to bring in more visitors.

2.2. Lower Click-Through Rate (CTR)

CTR measures how many users click on ads. If your CTR falls below 1%, revenue will decline.

Solution:

• Place ads in high-visibility areas (above the fold, inside articles).
• Experiment with ad formats (responsive display ads, in-feed ads).
• Avoid too many ads, as they may discourage clicks.

2.3. Low Cost Per Click (CPC)

CPC determines how much you earn per ad click. A lower CPC means lower earnings.

Solution:

• Target high-paying niches (finance, insurance, technology).
• Attract traffic from high-CPC countries (USA, Canada, UK).
• Use keyword research to find better monetization opportunities.

2.4. Invalid Clicks and Click Spam

Google may reduce earnings due to invalid clicks (accidental, fraudulent, or self-clicks).

Solution:

• Never click on your own ads.
• Use Google AdSense Click Report to monitor unusual activity.
• Block suspicious IPs with Google Ad Manager.

3. How to Avoid Getting Banned from Google AdSense?

AdSense bans are usually permanent, and appeals are rarely successful. To protect your account, follow these steps:

3.1. Never Click on Your Own Ads

Even accidental clicks can trigger a ban. Avoid testing ads on your site.

3.2. Do Not Encourage Users to Click Ads

Phrases like “Click here to support us” violate AdSense policies. Google must determine clicks naturally.

3.3. Avoid Ad Placement Manipulation

Do not:

• Place ads too close to clickable elements.
• Use misleading designs that trick users into clicking.

3.4. Keep Your Traffic Clean

Buying fake traffic (bots or paid clicks) can result in a ban. Use Google Analytics to monitor your traffic sources.

4. Invalid Clicks and Policy Violations – What to Do?

If you receive a warning about invalid clicks or policy violations, take action immediately.

4.1. Check Your AdSense Policy Center

Google provides details about violations in the Policy Center inside your AdSense account.

4.2. Identify the Source of Invalid Clicks

Use Google Analytics to check for suspicious traffic spikes or clicks from a single location.

4.3. Report Click Bombing to Google

If someone is trying to sabotage your account, report it using the Invalid Clicks Contact Form in AdSense.

5. Google AdSense vs. AdSense Alternatives – Which One to Choose?

AdSense is the most popular ad network, but it’s not the only option. Some websites might earn more with other platforms.

5.1. Best AdSense Alternatives

5.2. When to Switch from AdSense?

If your CPC is below $0.10 and your traffic is high, consider testing Media.net or Ezoic for better rates.

5.3. Can You Use AdSense with Other Networks?

Yes! You can combine AdSense with affiliate marketing or use header bidding platforms for better results.

Google AdSense is a great way to monetize a website, but it comes with challenges. To succeed:

• Ensure high-quality content before applying.
• Keep traffic organic and clean to avoid bans.
• Optimize ad placement and website speed for higher earnings.
• If earnings drop, check CTR, CPC, and traffic sources.
• Consider alternative ad networks if AdSense isn’t performing well.

By following these tips, you can maximize your AdSense revenue and avoid costly mistakes.